The Ultimate Hook List for Creators

The Ultimate Hook List for Creators

Hooks are the first few words or sentences in your content that grab attention and stop viewers from scrolling. They create curiosity, spark interest, and encourage engagement—whether it’s a like, comment, share, or purchase.

In today’s fast-paced content world, having a strong hook is essential to getting your message seen. Whether you're promoting a product, sharing a story, or offering value, the right hook ensures your content stands out and resonates with your audience.

This list gives you high-performing, proven hooks across different content categories, so you can easily plug them into your videos and posts to drive engagement. 🚀

General Hooks

POV:
Unpopular opinion
Here's something I wish I knew sooner
For my male audience
Get your girlfriend a ______
What if we got nuked tomorrow and [something people missed out on about product]? Think about that.
I hope this reaches the right audience
Stop scrolling...
My toxic trait is thinking I could __
This is a sign to…
Warning to [target market]
That should be illegal
My go-to X for X
Don't buy that, buy this instead
You're gonna like this
I tried every X so you don't have to. Here are the results.
X people, stop scrolling.
This is for X people, so if you're not, keep scrolling.
5 tips to get X.
Before you scroll...
3 tips to get rid of X.
I promise you've never X.
This risk-free X is something you need if you want to X.
Stop scrolling if you want X.
Wait! Don't go anywhere, I wanna show you something.
Did you know…
Are you X looking to get rid of X / looking to get X?
This video is only for X people, so keep scrolling if that's not you.
X product is officially my go-to for X.
Things TikTok made me buy.
If you're like me and do X, then this one is for you.
What I order vs. what I got.
Best X products I've tried that actually work.
Things I Wish I Knew About Sooner Part X.
I keep seeing these X from X all over my feed, so I had to try.
I actually can't believe this does X.
I actually can't believe this only costs X.
I just found X that does X.
I just found X that does not X.
I just got my package from X.
ASMR of product in use.
X Product is the only one I use for X and I'm gonna show you why.
Some days I don't X and that's why I use X.
Come do X with me (show the product in use).
This is why you need X.
I got the best gift for my X.
Doing X is like X (metaphor + greenscreens + voiceovers).
POV (only text and video).
Guys, this works so well and looks so beautiful (end results, then problem + pain).
This is one of my favorite X brands for X (Unboxing + in use).
Product on website vs. in real life.
Instead of doing/using X, do X.

Beauty Hooks

POV: You just found the best [product niche e.g. mascara]
Me applying [product] because my biggest fear is [pain point]
Swap [pain point] for [product USP]
Here's how I use [product] to create [result]
"How did you achieve [result]?"
The secret to [result]
My secret: [product]
POV: You're sick of getting compliments on your X
3 signs you need to ditch your current product [and benefits of your product]
My must-haves for [result e.g. healthy skin]
POV: You create perfect [result] using [product]
Here's why [product] is my go-to for [result]
If you're tired of [pain point], try [product]
X [e.g. hot girls, MUAs, skincare experts] don’t gatekeep. Here's how I [result]
3 products you need in your X routine

Fashion Hooks

3 reasons to shop the [insert collection]
Clothes every [target audience] needs for [occasion/season]
How to style [product]
What I ordered vs. styled
This is your sign to order [product]
“I like your [product type e.g. hoodie]”
Ditch the [out-of-style product] for:
Your favorite [product] is back
Pick your color:
The perfect outfit for [occasion]
POV: My favorite [product type e.g. jeans]
The only [product type] worth wearing
Try on haul: [insert brand] edition
POV: You finally got your hands on [insert brand] restock

Negative Hooks

STOP wasting your time doing X
Don’t do X without doing X
Why is nobody talking about X?
Things I wish I knew sooner - part X
Don’t make this mistake
The 3 most common mistakes people make when X
Don’t waste your money on X
Unpopular opinion, but…
I’m probably going to get hate in the comments for this, but…
You have to stop doing X if you want to X
I stopped doing X, started doing X, and these are the results
You’re doing X wrong, here’s what to do instead
I didn’t want to believe this either
We can’t keep gatekeeping this
X doesn’t want you to know this, but…

Jewelry Hooks

POV: You love [minimalist/maximalist/gold/silver etc] Jewelry
Jewelry tour/bracelet tour/rings tour
Unboxing my new [bracelet/necklace etc]
5 jewelry must-haves for everyday
De-influencing designer jewelry (and what to buy instead)
Affordable everyday stack
POV: Your jewelry elevates every outfit
This is the perfect meaningful gift
Try on our rings with me
This is your sign to get this necklace for your girl

Wellness Hooks

POV: You completely transformed your X using X
Say goodbye to [insert unwanted symptom]
Suffering with X? Try X
Your answer to X
5 wellness products I can’t live without and will always repurchase
POV: You are GLOWING after using this one product
POV: This one product completely changed your life
A nutritionist’s X routine using X
My morning routine as an X
Make a X [e.g. high protein] breakfast with me

Home Decor Hooks

Common mistakes when styling X [then insert your product with the solution]
POV: Making my home [insert season] ready
Things in my [insert room] that just make sense
Come with me to decorate my X with X
Decor that took my home from X to X
Here’s how I upgraded my X
5 simple ways to elevate your [insert room] decor
Set up my X with me [e.g. dining table/coffee station]

Final Thoughts

This hook list is designed to help you create engaging, high-performing content. Pick and choose the ones that fit your style and niche. Use them as inspiration to grab attention, boost engagement, and drive conversions! 🚀