Brand Outreach Templates for Creators

Building strong relationships with brands is key to growing your presence as a TikTok creator and unlocking more opportunities. Reaching out to brands in a professional, concise, and polite manner can significantly increase your chances of securing collaborations. This resource provides a range of email templates you can use to effectively communicate with brands, whether you're making a first connection or following up on previous inquiries.
Template 1: General Outreach to a Brand
Subject: Exciting Collaboration Opportunity with [Brand Name]
Hi [Brand Name] Team,
I’m [Your Name], a TikTok creator focused on [niche/content focus]. I’ve been a long-time fan of [Brand Name] and believe my audience of [brief description i.e 80% male aged 18-24] would love your products.
I’d love to discuss a potential collaboration to showcase your brand in a creative way that resonates with my followers. I’ve seen great success with [mention metrics or past work] and am confident we can achieve excellent results together.
Looking forward to the possibility of working together!
Best regards,
[Your Full Name]
[Contact Info]
[Link to TikTok and Portfolio]
Template 2: Reaching Out to a Brand You Admire
Subject: Collaboration Idea with [Brand Name]
Hi [Brand Name] Team,
I’m [Your Name], a TikTok creator who’s been a supporter of [Brand Name] for years. My audience of [describe your target audience] loves content featuring [specific product type], and I believe a collaboration would be a great fit.
I’d be thrilled to create authentic content that showcases your brand to my followers in an engaging way. I’d love to discuss how we could make this happen.
Looking forward to hearing from you!
Best,
[Your Full Name]
[Contact Info]
[Link to TikTok and Portfolio]
Template 3: Follow-Up Email
Subject: Following Up on Collaboration Inquiry
Hi [Brand Name] Team,
I hope you're well! I wanted to follow up on my previous email regarding a potential collaboration. I’m still excited about the opportunity to work with [Brand Name] and share your products with my TikTok audience.
Please let me know if you’d like to explore this further—I’m happy to share more details and insights.
Looking forward to hearing from you!
Best regards,
[Your Full Name]
[Contact Info]
[Link to TikTok and Portfolio]
Template 4: Short & Direct Brand Collaboration Inquiry
Subject: Partnership Opportunity with [Brand Name]
Hi [Brand Name] Team,
I’m [Your Name], a TikTok creator specialising in [niche]. I believe there’s a great opportunity for us to collaborate and bring your products to my engaged audience of [brief description].
I’d love to discuss how we can work together to create impactful content for your brand. Looking forward to hearing from you!
Best,
[Your Full Name]
[Contact Info]
[Link to TikTok and Portfolio]
Template 5: Offer to Showcase a Specific Product
Subject: Excited to Promote [Brand Name] on TikTok!
Hi [Brand Name] Team,
I’m [Your Name], a TikTok creator passionate about [niche]. I’d love to feature [specific product] from [Brand Name] on my platform and believe my audience of [brief description] would really connect with it.
Let me know if you’d be interested in exploring a collaboration. I’d be excited to create engaging content around your product!
Thanks,
[Your Full Name]
[Contact Info]
[Link to TikTok and Portfolio]
Template 6: Initial Brand Introduction
Subject: Let’s Collaborate!
Hi [Brand Name] Team,
I’m [Your Name], a TikTok creator focused on [niche]. My audience aligns well with [Brand Name]’s target market, and I’d love to explore a partnership to showcase your products in my upcoming content.
I’m confident we can create something exciting together and would love to chat about collaboration opportunities!
Best regards,
[Your Full Name]
[Contact Info]
[Link to TikTok and Portfolio]
Template 7: Pitching a Creative Idea to a Brand
Subject: Creative Collaboration Opportunity with [Brand Name]
Hi [Brand Name] Team,
I’m [Your Name], a TikTok creator passionate about [niche]. I have a creative content idea involving [specific product] that I believe would really engage my audience and highlight the value of your brand.
I’d love to discuss how we can bring this idea to life. Let me know if you’re open to a collaboration!
Thanks,
[Your Full Name]
[Contact Info]
[Link to TikTok and Portfolio]
Template 8: Highlighting Previous Success
Subject: Proven Results—Let’s Collaborate!
Hi [Brand Name] Team,
I’m [Your Name], a TikTok creator specializing in [niche]. I’ve successfully collaborated with [mention a relevant brand], generating [specific results]. I’d love to work with [Brand Name] to create similar results for your products with my engaged audience.
Please let me know if we can discuss collaboration ideas!
Best,
[Your Full Name]
[Contact Info]
[Link to TikTok and Portfolio]
Tips for Reaching Out to Brands:
- Personalise Your Emails: Always personalise your outreach emails to show that you’ve done your research on the brand and understand their values.
- Keep It Concise: Brands receive numerous inquiries, so keep your message clear, concise, and to the point.
- Showcase Your Value: Highlight your metrics, past successes, and how your content aligns with the brand’s goals.
- Be Professional: Professionalism in communication will increase the likelihood of being taken seriously and could lead to long-term partnerships.
- Follow Up: If you don’t get a response after a week or two, send a polite follow-up message. Persistence, when done professionally, can demonstrate your genuine interest.
With these templates, you can confidently reach out to brands in a professional manner that encourages lasting relationships and successful collaborations. Adjust the wording to fit your personal style and the specific brand you're targeting!
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